Category: Planning

Developing a Campaign Plan

A campaign plan maps out your campaign’s goals and how to achieve them. It organizes priorities, funding, and staff, and keeps everyone focused on getting your message out to voters.

Your campaign plan is a written agenda that coordinates the whole campaign, as well as the four sub-plans, or departments, within the campaign: communications, digital, fundraising, and field.

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Writing Your Campaign Plan

The Campaign Plan Template will help you work out strategies for messaging, organizing, communications, staffing, scheduling, and data and begin to understand how all of these elements fit together.

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