To mark the start of Hispanic Heritage Month tomorrow, the Democratic Party of Illinois today launched a new ad campaign featuring its first-ever Spanish-language ads.
“These unprecedented Spanish-language ads are the first of many efforts to expand voter outreach under my leadership at the Democratic Party of Illinois,” said Chair Lisa Hernandez. “The Party is committed to new approaches and innovative ideas that will engage underrepresented communities leading up to the general election in November and beyond.”
“This is a big deal. With this early investment in its first-ever Spanish-language ads, the Democratic Party of Illinois is demonstrating its deep commitment to Latino communities in Chicago and across Illinois,” said U.S. Representative and State Central Committeeperson Chuy García. “Initiatives like these are exactly how we’ll connect with voters in every corner of our state ahead of the November election. I look forward to working with DPI to do just that in the months ahead.”
The broader campaign, focused on minimum wage and support for working families, consists of six 16-second digital videos running on YouTube. The Spanish-language ads, titled “Para Nosotros” and “Ninguno,” specifically target Latino voter-heavy zip codes across the state, with an additional version playing in the 25th Senate district in support of State Senator Karina Villa.
With this key initiative, the Democratic Party of Illinois is working to reach and mobilize traditionally underrepresented voters. DPI will continue to invest in ads in a variety of languages — focusing next on Asian American communities — to connect with diverse groups of voters in the home stretch leading up to the November election.