Besides featuring the Party’s first-ever Spanish-language ads, a new Democratic Party of Illinois ad campaign launched this week targets Black and downstate voters in over 230 zip codes across the state ahead of the November election.
“As Chair, one of my top priorities is to ensure that we’re connecting with diverse, often-underrepresented communities across Illinois,” said Chair Lisa Hernandez. “Our new ad campaign, which is reaching Black and downstate voters in over 230 zip codes, is just one of the many ways that we’ll continue to engage with voters in every corner of our state ahead of November and beyond.”
The campaign, focused on minimum wage and support for working families, consists of six 16-second digital videos running on YouTube. The campaign includes variations on each piece of creative to separately highlight the following candidates: Susana Mendoza, Kwame Raoul, Mike Frerichs, and Alexi Giannoulias.
“I’m proud to see the Democratic Party of Illinois’ bold investment in reaching Black communities across Illinois,” said State Representative and State Central Committeeperson Maurice West. “Every day, Democrats are working to uplift and support working families. It’s critically important that we share our message, our progress, and our vision with voters in every corner of our state — especially those who are too often left out of the conversation. That’s what we’re doing with initiatives like this targeted ad campaign, and it’s what we’ll continue to do with more programs to come.”
“With this new ad campaign, the Democratic Party of Illinois is speaking directly to our downstate communities on the issues that matter,” said State Central Committeeperson Vivian Robinson. “I’m glad to see this investment in downstate Illinoisans, and I look forward to our continued work to engage and mobilize voters in every part of the state ahead of November.”
With two months to go until the election, the Democratic Party of Illinois is making bold investments in traditionally underrepresented communities across the state. The Party will continue to invest in creative, innovative initiatives like these to reach and mobilize diverse voters ahead of November.