Democratic Party of Illinois Launches Choice Ads in Over 230 Zip Codes

YouTube choice campaign includes ads in Spanish and English; targets Latino, Black, and downstate communities




Yael Sheinfeld
[email protected]

With two weeks to go until the November election, the Democratic Party of Illinois (DPI) this week launched a new ad campaign focused on reproductive choice. The campaign includes ads in both Spanish and English, and will reach Latino, Black, and downstate communities in over 230 zip codes across the state.

“Abortion is on the ballot this November. While Republicans are committed to turning back the clock on reproductive rights, we’re working hard to make sure voters know that the Democratic Party is the party of reproductive freedom,” said DPI Chair Lisa Hernandez. “We’re sharing our message with underrepresented communities in over 230 zip codes to make sure they know that with Democrats in office, Illinois will remain a safe haven for women everywhere.”

The ad campaign consists of two 15-second digital videos entitled “Saw This Coming” and “Ready” (“Listo”).

The new ads follow the launch of DPI’s first ever Spanish-language ads last month. With this critical initiative, DPI is continuing its work to reach and mobilize traditionally underrepresented voters in the home stretch leading up to the November election.


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