Author: Kingdom Branding

Campaign Rolodex

A campaign rolodex is a repository of your personal and political network. To start building your rolodex, you’re going to Rolodex yourself: put all of your information about your personal contacts into this template. Then, you’ll start to expand your rolodex starting from the personal relationships you already have.

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Pledge & Contribution Tracker

This spreadsheet can be used by campaigns or political organizations to track incoming pledges and contributions. It also includes useful tabs for tracking donor information as well as thank-yous and other follow-up activities. Campaigns and political organizations should track every single pledge and contribution they receive, starting on day one.

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Fundraising Plan Template

Campaigns cost money, and raising money requires time and planning. This template will help you examine the revenue streams your campaign can focus on, complete some research to help you set goals, and draft of your fundraising plan.

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Campaign Budget Template

This is a sample budget, with numbers for both realistic, ideal, and uh-oh budgets. Each budget is broken down by month and category. Use this as a reference example when budgeting a campaign. To learn more about budgeting, check out our course on Budgeting & Financial Compliance.

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Developing a Campaign Plan

A campaign plan maps out your campaign’s goals and how to achieve them. It organizes priorities, funding, and staff, and keeps everyone focused on getting your message out to voters.

Your campaign plan is a written agenda that coordinates the whole campaign, as well as the four sub-plans, or departments, within the campaign: communications, digital, fundraising, and field.

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Writing Your Campaign Plan

The Campaign Plan Template will help you work out strategies for messaging, organizing, communications, staffing, scheduling, and data and begin to understand how all of these elements fit together.

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Media Training 101

This is a training deck for candidates and campaign surrogates to learn tips for speaking to the media. It includes guidance on messaging, tips for effective interviews, and how to navigate difficult questions.

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